"I want to create and execute a successful promotions plan"

Take a an excerpt here

Take a an excerpt here

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Use this ebook to:

  • Plan the promotions strategy
  • Avoid five common promotions planning mistakes
  • Evaluate promotion media by show goals
  • Create a comprehensive promotions strategy
  • Create a pre-show direct-mail package
  • Use pre-show press releases effectively
  • Arrange a press event that will be attended
  • Implement your strategy
  • Keep direct mail costs in line
  • Assure the success of in-booth activities