Welcome to the eGuide! I'm glad you found us. This guide is designed for the growing organization that has reached the point where trade show marketing needs more attention! If you are frustrated with the haphazard nature of your trade show participation, and looking for a system to plan and implement shows with strategic direction, this eguide will help you get there. Use the collection of 11 ebooks to create a step-by-step plan for your program. It is organized by six basic skill sets arranged in a planning cycle. Jump in anywhere you'd like to begin on the circle and work on what's top of mind. As you work the process, you create systems for continued program evaluation and improvement. The process becomes circular as you take what you've learned from one show and apply it to your next plan.